Amazon enforcement, explained with sources
Dated, adjudicated facts, primary sources linked, and what to change on your listing.
How FTC substantiation applies to fitment, OEM, horsepower, MPG, street-legal and warranty claims on Amazon auto parts listings, with safer wording for each.
OTC DRUGS · FDAAmazon Sunscreen Listings: The SPF Claims 21 CFR 201.327 ForbidsSunblock, waterproof, prevents skin cancer, all-day protection: the sunscreen claims FDA's labeling rule does not permit, and what to write on Amazon instead.
BEAUTY · AMAZON POLICYProhibited Cosmetic Ingredients: Federal Bans, State Laws and Amazon's ListThe ingredients a cosmetic on Amazon cannot contain under 21 CFR 700, California AB 2762, Washington RCW 70A.560 and Amazon policy, with effective dates.
GROCERY & FOOD · USDANatural, Organic and Non-GMO Claims on Amazon Grocery Listings: Proof RequiredWhat FDA, USDA and FSIS require behind natural, organic, non-GMO and grass-fed claims on food listings, and the certificates and approvals you need on file.
AUTOMOTIVE · EPAAutomotive Fluids on Amazon: Brake Fluid, Motor Oil, Antifreeze, RefrigerantThe label elements FMVSS 116, API EOLCS, state antifreeze laws, 40 CFR 82.154 and 40 CFR 79 expect on automotive fluids, and what Amazon listings should say.
CHEMICALS · FTCNon-Toxic, Biodegradable and VOC-Free: Cleaning Product Claims Amazon FlagsWhat the FTC Green Guides, EPA labelling rules, CARB VOC limits and California SB 258 require before a cleaning product can call itself non-toxic or green.
ELECTRONICS · FTCWaterproof, Military Grade, UL Certified: Electronics Claims Amazon FlagsThe four electronics claims that most often lack a test basis on Amazon, what the FTC substantiation standard asks of each, and how to word each so it holds up.
TOYS & BABY · CPSCDurable Infant Products on Amazon: Registration Cards and 16 CFR 12xx RulesCribs, strollers, bassinets and high chairs carry their own CPSC standard plus a 16 CFR 1130 registration program. What the listing, CPC and box must show.
OTC DRUGS · AMAZON POLICYAmazon's Document Request for OTC Pain Relievers: GCC, PPPA and ISO 17025What Amazon asks for on ingestible OTC pain relievers, which actives trigger child-resistant packaging under 16 CFR 1700.14, and the records to keep on file.
BEAUTY · LABELS21 CFR 740 Cosmetic Warnings: Aerosols, Hair Dye, Bubble Bath and Tanning OilThe cosmetics that must carry a prescribed FDA warning statement, the wording for each, and the packaging rules for mouthwash and nail products.
GROCERY & FOOD · FDAAllergen Labeling on Amazon Grocery Listings: Contains vs May ContainHow the nine major allergens must be declared under 21 USC 343(w), why may contain is never a substitute, and how gluten-free claims under 21 CFR 101.91 differ.
AUTOMOTIVE · NHTSAWhy Amazon Removed LED Headlight Bulbs and What Lighting Sellers Can ListFMVSS 108 and 49 CFR 564 explain why LED and HID conversion kits for halogen housings cannot comply, what Amazon bars, and which lighting products still sell.
CHEMICALS · CPSCAmazon Hazmat Review: SDS, FHSA Signal Words and Child-Resistant PackagingHow Amazon's dangerous-goods review works for aerosols, flammables and corrosives, what 16 CFR 1500.121 requires on the label, and which products need CRP.
ELECTRONICS · CPSCReese's Law on Amazon: Button Cell Warnings and the GCC Your Listing NeedsWhat 16 CFR 1263 requires of products with CR2032 and other coin cells, the UL 4200A warning Amazon looks for in your images, and the certificate behind it.
TOYS & BABY · CPSCButton Cell Batteries in Toys: The Reese's Law Warnings Amazon Checks ForWhat 16 CFR 1263 requires for products with button or coin cells, the UL 4200A warning text, the ASTM F963-23 toy exemption, and the documents Amazon asks for.
OTC DRUGS · CLAIMSHand Sanitizer on Amazon: Why Kills 99.9% of Germs Gets FlaggedHand sanitizers have no final FDA monograph, so germ-kill percentages, named pathogens and prevention claims are unapproved drug claims. What to write instead.
BEAUTY · FTCFree-Of Claims vs the INCI List: Why Amazon Beauty Listings Get FlaggedFragrance-free, paraben-free, vegan, hypoallergenic, natural and cruelty-free claims checked against the INCI list, and what each one needs behind it.
GROCERY & FOOD · AMAZON POLICYHealth Claims on Food Products: Where Amazon and FDA Draw the Disease LineStructure/function claims, authorised health claims and disease claims on conventional foods, why there is no disclaimer fix, and how to reword Amazon copy.
AUTOMOTIVE · CARBCARB Executive Orders: Selling Intakes, Tuners and Headers on AmazonWhat 13 CCR 2222 requires before an emissions-related part can be advertised for California, how EO numbers work, and why off-road use only does not help.
CHEMICALS · EPASelling a 25(b) Minimum-Risk Pesticide on Amazon: Ingredients, Label and ClaimsWhat a FIFRA 25(b) exemption actually requires: Table 1 actives with percentages, Table 2 inerts, producer details, no public-health claims, state registration.
ELECTRONICS · DOCUMENTSLithium Battery Listings on Amazon: Wh Marking, UN 38.3 and Hazmat ReviewWhat Amazon's dangerous-goods review needs from a lithium battery listing, the Wh and UN 38.3 rules behind it, and the capacity claims that get ASINs removed.
TOYS & BABY · DOCUMENTSChildren's Product Certificates for Amazon Toys: What a CPC Must ContainThe seven elements a Children's Product Certificate needs under 16 CFR 1110.11, the test reports behind it, and why Amazon reviewers reject incomplete CPCs.
OTC DRUGS · FDAThe NDC on Your Amazon OTC Listing: What FDA and Amazon Each RequireFDA only requests the NDC on a monograph drug label, Amazon requires it, and it must resolve in the NDC Directory. How drug listing and labeler codes work.
BEAUTY · MOCRAMoCRA Compliance for Amazon Beauty Sellers: Registration, Listing, LabelsWhat MoCRA requires of a brand selling cosmetics on Amazon: facility registration, product listing, safety records, adverse events and the label contact line.
GROCERY & FOOD · FDANutrient Content Claims on Amazon Food Listings: What 21 CFR 101.13 AllowsWhy low carb, superfood and high in antioxidants get grocery listings flagged, the FDA thresholds behind defined claims, and how to write factual alternatives.
AUTOMOTIVE · NHTSADOT Approved Is Not a Thing: How to State FMVSS Compliance on AmazonWhy DOT approved, NHTSA certified and SAE certified are false claims under 49 USC 30115, what the DOT symbol means, and how to word self-certification.
CHEMICALS · EPAPesticidal Claims on Amazon: When Kills 99.9% Needs an EPA Registration NumberWhy disinfects, sanitizes, repels and kills germs make a product a pesticide under FIFRA, what Amazon's pesticide filter checks, and how to list lawfully.
ELECTRONICS · FCCAmazon FCC ID Requirement: Why Bluetooth and Wi-Fi Listings Get RemovedHow FCC equipment authorization applies to Bluetooth, Wi-Fi and wired devices on Amazon, what the FCC ID attribute must contain, and how to fix a missing ID.
TOYS & BABY · CPSCChoking Hazard Warnings on Amazon Toy Listings: 16 CFR 1500.19 and 1500.20Which toys need the small-parts, balloon, small-ball and marble cautionary statements, the exact wording, and where Amazon expects it on the detail page.
OTC DRUGS · FDADrug Facts Panel Requirements for OTC Listings on AmazonWhat 21 CFR 201.66 requires on a Drug Facts panel, how Amazon checks listing claims against it, and the NDC, expiry, lot and contact details that get flagged.
BEAUTY · FDACosmetic vs Drug Claims: The Skincare Copy That Turns Your Product Into a DrugHow FDA draws the cosmetic and drug line by intended use, the treat, heal and collagen language that crosses it, and the phrasing that stays cosmetic.
GROCERY & FOOD · AMAZON POLICYAmazon Nutrition Facts and Ingredient Image Requirements for Grocery ListingsWhat Amazon expects in a grocery listing gallery, which foods are exempt from a Nutrition Facts panel under 21 CFR 101.9(j), and how to audit your images fast.
SUPPLEMENTS · FDASupplement Facts Panel Compliance: Why Your Amazon Detail Page Must Match Your Label ExactlyFDA's Supplement Facts rules under 21 CFR 101.36, Amazon's exact-match requirement for detail pages, proprietary blends, and an audit checklist for sellers.
SUPPLEMENTS · DOCUMENTSCOAs, cGMP Certificates, and Lab Reports: The Documents Amazon Supplement Sellers Must KeepWhat COAs, cGMP certificates, lab reports, and supplier invoices prove, when Amazon asks for each, and the retention habits that decide supplement appeals.
SUPPLEMENTS · FDAStructure/Function Claims vs. Disease Claims: The Line That Gets Amazon Supplement Listings RemovedWhere the line between structure/function and disease claims sits, with compliant vs non-compliant examples, the required disclaimer, and Amazon's enforcement.
FTCWhat 'Clinically Proven' Legally Requires: FTC Substantiation Rules for Supplement SellersWhat the FTC actually requires before you say clinically proven: the evidence standard, testimonial rules, recent enforcement, and a proof-on-file checklist.
SUPPLEMENTS · AMAZON POLICYAmazon Suppressed Your Supplement Listing? How to Diagnose and Fix ItSuppressed, search suppressed, deactivated, blocked: what each status means for supplement sellers, where to find them in Seller Central, and how to fix them.
FDAThe FDA 30-Day Structure/Function Claim Notification: Who Must File and How (21 CFR 101.93)The FDA 30-day structure/function claim notification explained: who must file, what it contains, how to submit it, and what happens if you never did.
SUPPLEMENTS · AMAZON POLICYAmazon's March 31, 2026 Supplement Claims Deadline: What Sellers Must Fix NowAmazon is deactivating supplement listings whose ingredient claims don't match the Supplement Facts panel. What changed, who is at risk, and how to audit your catalog.
SUPPLEMENTS · AMAZON POLICYAmazon Restricted Keywords for Supplements: The Words That Trigger SuppressionDisease names, treatment verbs, drug comparisons, and pesticide trigger words that get supplement listings suppressed on Amazon, with safer framing for each.
SUPPLEMENTS · APPEALSHow to Write an Amazon Plan of Action That Reinstates a Supplement ListingThe three-part plan of action structure Amazon expects for supplement listings, the evidence to attach, and the mistakes that get appeals rejected.
SUPPLEMENTS · AMAZON POLICYAmazon Now Requires Third-Party cGMP Verification for Supplements: The 2026 GuideAmazon now requires third-party cGMP verification for all supplements. What changed, which labs count, the 90-day window, and steps to comply before removal.
Find it before Amazon does.
Paste one listing. See every finding, the rule it breaks and the rewrite, in about two minutes.


