Vitamins, Minerals & Supplements

Amazon supplement listing compliance, checked before Amazon checks it

Checked against FDA rules under DSHEA and 21 CFR 101, FTC advertising law, Amazon’s dietary supplement policy and California Prop 65.

Supplements
One listing, no card, results in about two minutes. Or bring the whole listing →
  • Never connects to Seller Central
  • Every finding cites its rule
  • 14-day trial on every plan
Supplements product from the Verid8 test catalog
SupplementsA+ module 3
Critical

Our formula is clinically shown to lower blood pressure in eight weeks.

Disease claim on a dietary supplement
§ 21 CFR 101.93(g) · DSHEA
Suggested rewriteSupports healthy blood pressure levels already within the normal range.*

Which supplement products does Verid8 cover?

Verid8 detects each product’s sub-type and applies the rules for it. If it can’t tell, it asks you.

  • Capsules
  • Softgels
  • Gummies
  • Powders
  • Probiotics
  • Iron products
  • Weight loss
  • Sexual enhancement
Coverage

What does Verid8 check on a supplement listing?

01

Listing copy and claims

  • Disease and drug claims, including in A+ content and video
  • Implied claims in product names and imagery
  • Unlawful ingredients such as DMAA, tianeptine and SARMs
  • Structure/function claims missing the DSHEA disclaimer
02

Label and images

  • Supplement Facts panel, read from your images
  • Amounts per serving compared with the listing
  • Disclaimer and warning statements
  • Prop 65 warning where required
03

Documents and obligations

  • Certificate of analysis (TIC-verified)
  • cGMP certificate
  • FDA structure/function notification receipt
  • Expiry dates tracked, with alerts
Example findings

What does a scan catch in supplement listings?

Real findings from our planted-violation test listings. The brands are fictitious; the rules are not.

SupplementsA+ module 3
Critical

Our formula is clinically shown to lower blood pressure in eight weeks.

Disease claim on a dietary supplement
§ 21 CFR 101.93(g) · DSHEA
Suggested rewriteSupports healthy blood pressure levels already within the normal range.*
SupplementsTitle
High

GlucoBalance Berberine 1200 mg – Nature’s Ozempic for Blood Sugar

Implied drug comparison in the product name
§ 21 CFR 101.93(g)(2)(ix)
Suggested rewriteGlucoBalance Berberine 1200 mg – Supports Healthy Glucose Metabolism*
SupplementsBullet 3
Critical

Pre-workout with DMAA (1,3-dimethylamylamine) for explosive energy.

Ingredient FDA considers unlawful in supplements
§ FD&C Act §402(f) · Amazon restricted products
Suggested rewriteRemove the listing. DMAA products can’t be sold as dietary supplements.
SupplementsImage 4 · Supplement Facts
High

Title says 1000 mg per serving; the panel shows 500 mg.

Listing contradicts the label
§ Amazon supplement policy · 21 CFR 101.36
Suggested rewriteMatch the title to the panel: 500 mg per serving.
Amazon

What does Amazon require for supplement listings?

The main Amazon requirements for this category. Verid8 checks the listing side of each one.

Check in Seller Central ↗
Third-party verificationAmazon requires dietary supplements to be tested or certified by an approved Testing, Inspection and Certification (TIC) organization, and the product must match its label.
Label imagesAmazon asks for clear images of the label, including the Supplement Facts panel, ingredient list and manufacturer details.
Prohibited productsIngredients FDA has found unlawful, products containing drug ingredients and items on Amazon’s restricted products list can’t be sold.
Extra reviewWeight loss, sexual enhancement and sports nutrition products are reported to get additional review. Confirm the current rules in Seller Central.
Rules and sources

Which regulators and rules apply?

FDADSHEA · 21 CFR 101.93Structure/function claims, the disclaimer, notificationFDA21 CFR 101.36Supplement Facts labelingFTCHealth Products Compliance Guidance (2022)Substantiation for health claimsAmazonDietary Supplements policySeller Central help (login required)CA OEHHAProposition 65Warnings for listed chemicals
Related rulesEach rule gets its own page in the public rule library: the rule in plain English, its source, and a violating and a compliant example.
FAQ

Supplements compliance questions

Why was my Amazon supplement listing suppressed?

Usually because a claim, an ingredient or a missing label image breaks Amazon’s dietary supplement policy. Disease claims, a Supplement Facts image that disagrees with the listing, and missing TIC verification are the usual causes. Verid8 checks all three.

Can a supplement listing say it treats a disease?

No. Under DSHEA a supplement may make structure/function claims, such as “supports joint comfort”, but not claims to diagnose, treat, cure or prevent a disease (21 CFR 101.93(g)). That includes implied claims in names and images.

Do I need the DSHEA disclaimer on Amazon?

Yes, wherever a structure/function claim appears. The disclaimer must say the statement hasn’t been evaluated by FDA and the product isn’t intended to diagnose, treat, cure or prevent any disease.

What does Amazon’s TIC verification involve?

An approved Testing, Inspection and Certification organization tests or certifies the product, and Amazon checks that the product matches its label. Verid8 tracks the certificate and its expiry.

Does Verid8 read my Supplement Facts image?

Yes. It reads the panel from your gallery images and compares amounts, serving size and ingredients with the title, bullets and description.

Does Verid8 change my listing?

No. Verid8 never connects to Seller Central. You get the finding and a rewrite, and you apply it yourself.

Scan · Fix · Prove

Audit a supplement listing before Amazon does.

Paste one listing. See every finding, the rule it breaks and the rewrite, in about two minutes.

  • Never connects to Seller Central
  • Every finding cites its rule
  • 14-day trial on every plan